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The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box.The idea went viral (via 1970s-era media and word of mouth, of course).It was an appealing and apparently convincing message.Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.The first group was given the same instructions as the participants in Guilford’s experiment.
Guilford was one of the first academic researchers who dared to conduct a study of creativity.
your conclusion: that the second experiment disproves the theory that thinking outside the box is useful in solving problems, is itself a fallacy.
it only proved that telling someone to 'think out side the box' is, in most cases, ineffective.
Let’s look a little more closely at these surprising results.
Solving this problem requires people to literally think outside the box.
Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.